What Is The Marketers Mindset?
Today, you hear about “the on-line marketer’s mindset” everywhere. Virtually all of the other “top dogs” in on-line marketing agree that not getting your thinking correct and expecting to win big in on-line marketing is not going to happen. The majority of on-line marketers do not get this right at the outset and wind up failing in the end.
But no one ever tells you what exactly they are talking about. Or you get a little piece of how the on-line marketer needs to think, but the rest of the story is left out.
These characteristics and habits were assembled from interviewing a millionaire marketer that I had admired for the past year. He didn’t discover the marketer’s mindset per se. His knowledge came to him as a learning experience while in the trenches. As he thought over his journey in the on-line world, this is what he said is important if you are bent on succeeding as an on-line marketer.
I’m going to give you the whole picture and leave nothing out. So when you hear someone refer to “the marketer’s mindset” you will finally know what they are talking about.
Your mindset as an on-line marketer is more important than anything that you do on the Internet or your computer. Your mindset will sustain you when 98% of other on-line marketers quit or fail.
Why is the Marketer’s Mindset Important?
Your mindset is important primarily because in order to be successful at on-line marketing, you have to think differently than a person off the street. If you don’t change your thinking, you will fail. Once you read what I am about to teach you, you will understand that.
Work as hard at changing the way that you think about your business as you do about conducting the daily tasks associated with your business and you will succeed.
The components of the “on-line marketer’s mindset” are listed below in no particular order. This subject is not “deep”, you just need to make some small but very important changes to the way that you think. If you struggle with specific characteristics, focus on that characteristic until you have mastered it. Then identify another characteristic that you wish to master.
How You Think
If you want to be an on-line marketer, the first change you must make is you must think of your on-line business as a real bona-fide business and not just a hobby that you do in your spare time. Treating your on-line business as a hobby is one of the primary reasons for on-line business failures.
You must begin thinking and acting like a millionaire business owner. Otherwise, you cannot be one. This is something that you also hear a lot, “you can’t be a millionaire until you first think and act like a millionaire”.
This is actually a mind trick. By being what you want to become, you are actually tricking your mind into thinking that you already ARE what you want to become. That thought transition is important. This can be applied to any walk of life. If you want to become a famous surgeon, start thinking now like a surgeon. How you think and act will take you there that much quicker since what you think and how you act is what you will become.
How do you think and act like a successful millionaire business owner? You make gut decisions based on your instincts. You take calculated risks. You get out of your comfort zone and routine and take action on matters of importance even if that action makes you feel uncomfortable. You act when opportunities are presented to you instead of just thinking about them. You stop thinking about money as a scare resource. It’s not. Money is just a means to an end. And you have plenty of it regardless of what your bank account tells you. Your bank account cannot see the checks that are in the mail on their way to you. Start visualizing the money that is coming your way and it will appear according to your belief in yourself and your business.
Priority One – Build A List
Start, grow, and build an audience, not just a List. Forget about leads. It’s far easier to build an audience of raving fans who love to hear from you and buy your products. Always be building your list; not someone else’s list. Sell, sell, sell to your list but you must take time to relate to your audience so that they get to know, like, and trust, you. Be patient. Your audience will not buy from you until they know, like, and trust you.
E-mail is still the #1 money-maker on the Internet. If Google killed your website, your ads, your traffic, and your products, you would still have your e-mail list. With just that list, you can re-build your business.
E-mail your list of subscribers every day. Make this your first priority for the day. Don’t worry if it takes you a couple of hours to come up with a good e-mail. Always tell your readers what you are doing. Give them some tips or something to think about. They need to know that you are a real person. A good practice to get into is to tell them what you will be sending them tomorrow. This creates anticipation so that they are expecting to hear from you tomorrow. Your message could be the only one that they will open.
Priority Two – Write Down Your Goals
You’re heard it said that those who record their goals to paper, achieve them. Take the time to commit your goals to paper. Then review them twice per day; once upon rising in the morning and again when you retire at the end of the day.
The goal is condition your mind to your goals. Your mind learns through repetition. Write them down, review them regularly, and watch them come to fruition.
Procrastination is the enemy. Avoid it at all cost. If a task that must be done keeps nagging at you, do it now. Even if it’s a task with no pay-back, like paying the bills. If you don’t address procrastination, it will grow and spread like a virus.
Provide 10-20 times more value than what you charge for. Always over-deliver. Customers don’t buy things that they NEED. They buy things that they WANT. Buying is an emotional decision; not a rational decision. So pack your product offerings with value so that buying your products becomes a no-brainer for customers.
Your Comfort Zone
And as long as we already mentioned it, you MUST get out of the comfort zone that you have built around yourself. That might be a little scary at first, but push yourself. The really big income is not inside your comfort zone. Ask yourself, what should I be doing today that is not inside of my comfort zone?
Do you hate talking to people on the phone? Then get on the phone with someone. Do you hate making videos? Then create a 90-day challenge for yourself to make a video every day for 90 days. Do you hate webinars? Than start doing them to communicate with your audience and clients.
Make Gut Decisions
Another characteristic that we mentioned is gut decisions. Make gut decisions. The really great decisions come from what you know are good decisions, without even having to think about them. Successful on-line marketers don’t waste time thinking about decisions. They act. Their instincts and gut tell them which direction to go. Practice doing that. You won’t be right 100% of the time. But you will learn from your mistakes and that will make you wiser.
Learn From Your Mistakes
And while we are at it, make mistakes and learn from them. Don’t think of a mistake as a failure. If you learn a valuable lesson by making a mistake, than you will become a very wise man.
Thomas Edison failed with approximately 3,000 experiments to learn how to make the electric light bulb. Had he not make all those mistakes, he would have never found the combination of components that work to produce the light bulb.
Quitting Is Not An Option
And that leads to another very important characteristic of the on-line marketers mindset – quitting is not an option. You never quit nor think about it.
Napoleon Hill in his book, Think and Grow Rich, tells us of a man from the East who went West to find gold and make his fortune. Mr. Darby sold and invested everything he owned in his quest to find and own a gold mine. He excavated for years until all his money and ambition was gone and then he quit and went back East to where he had lived originally.
A former insurance agent bought Darby’s failed gold mine and began excavation. He had only dug three feet from where Mr. Darby had stopped and quit, when the insurance agent discovered a huge vein of gold. The insurance agent got rich. Darby had quit when he was only three feet from gold. Never quit. Your most lucrative campaign could be your next campaign.
Think, think, and then think some more. Creative thinking is best and usually comes to you as a hunch. Write these thoughts down. These nuggets don’t show up all that often.
Ever notice how most people have earplugs on and are listening to music or talk radio when running, walking, or just sitting? Or what about those who walk around staring at their cell phone? The want distraction so that they don’t have to think. Thinking is painful for some. But you need to be a thinker and creator. Ditch the headphones and use walking, running, or sitting as time for thinking.
Simplify Everything. Simplify, Simplify……
I used to want to do local marketing, then niche sites, then CPA, then software creation, and a whole bunch of other stuff. Don’t do that. Decide how you are going to make your fortune and focus on just that one task until you have mastered it. One focus. One thing. Then you can explore other areas.
Do The Opposite of What Everyone Else Is Doing
Figure out what everyone else is doing and then do the opposite right thing. 99.9% of people are broke or living off their last paycheck. You don’t want to be like them.
Build Your Business on Paid Traffic
Build your business on paid traffic. Paid traffic is the fastest, most scalable, most predictable form of traffic for your business. It’s controllable. As long as you have considered the economics, you will be fine. By economics, I mean test to insure that your results will have more value than your investment. It doesn’t matter if you spend $1,000 to make $1010. You still came out in the black. And all you need to do to achieve better results is to tweak your landing page or traffic provider. The problem is usually one of the two.
Get in the habit of working on your business in 2-3 hour increments of “focus time”. You may think that the harder and longer you work on your business than the greater your chances of succeeding. That’s not true. You accomplish very little when you are tired and worn out. Additionally, your mind grows weary from staring at the same work for hours on end. You need creative thinking; not a lazy mind. So do your most important work when you are fresh and then for no more than three hours. Then go do something else.
During your focus time, you are not to be disturbed. Advise others in your home office. Shut the door. Turn off your cell phone. If you have a land line phone in your office, unplug it and put it in another room. Advise those in your home that you will not be taking phone calls during your focus time. If visitors come to your front door, they should be told that you are very busy and you will get back to them. Shut down your e-mail. In fact, mute any sound that your compute might make. You get the idea?
Then focus on your business and nothing more for three hours. You can set aside more than one focus time during the day. But treat each three hour period the same. Make sure your mind is fresh. No interruptions.
Maintaining Balance In Your Life Is Important
Keep balance in your life. This is one of the biggest mistakes that on-line marketers make. They spend entire days on the computer until they are wasted. And then they do the same the next day.
Their minds are stale from looking at the same thing every day. Their thinking is dull. They need to get off the computer and out amongst real people. The computer is very impersonal. When you have been cooped up in the house for days, have you ever noticed how different you feel after having been with real people? Better yet, these real people are your potential customers. Talk to them. Learn about their successes and failures. Take time to listen to your customers.
Stay Physically Fit
Keep your body as physically fit as your mind is mentally fit for business. Exercise. Walk a mile or two a day. When the body is hurting, the mind cannot focus on the work that needs to be done.
Stay In Touch With Those You Love
Take time to interact with your family and get on the same page with them. You will find that they will be more inclined to honor your focus time if you take time for them.
Work Should Be Fun
Make your work FUN. If you don’t find your work to be fun, then why are you doing it? Don’t allow yourself to get tense or worried while you are working.
Prioritize Everything You Do In Your Business
Make a list of what you need to get done each week and day. And then number each task with the most important task being #1 and so forth. Never sit down at the computer or your business without knowing exactly what you are going to work on. You must have a plan to follow.
The highest priority tasks should be those that produce the most return. Many marketers do the “fun tasks” first and leave the tasks with the highest payout until last. Reverse that order and your monthly income will grow that much faster.
Many marketing tasks are a real drag and we tend to steer away from those. I always found keyword research to be a pain. My website rankings will verify that. I know what I need to do……..
E-mail Can Be A Real Distraction
E-mail is a real interruption to productive work. Set up times to address e-mail and then stay out of it. Check it when you get up in the morning, again at noon, again before the evening meal, and once more before you retire. That should be sufficient. Do not waste hours in e-mail. Spend that time on your important business tasks.
Texting Is A Nuisance
Texting is more of an interruption than e-mail. And the information in a text is usually just chatter. Put some controls on texting and use that time productively.
Don’t Let Your Best Ideas Escape You
Keep a small notepad handy in your pocket or vehicle and write ideas down before you forget them. If you are a blogger, write down your idea for an article. These hunches usually produce the best articles.
Use The 80/20 Rule In Your Business
Spend 20% of your time learning, 80% of your time doing. You absolutely must always read a good positive book(s). Always have some available. Do not read fiction. You want to know how other successful men and women think. Read about the people you want to be like. You should finish a good positive book every two weeks.
Always read awhile from your good book before you turn out the light and retire. The last information that you put into your head before going to sleep is what your mind works on all night while you sleep. Your mind never stops working. Make sure that what you put in there before retiring is positive.
Driving Is Wasted Time – Use It To Advance Your Business
Consider having good, instructional audios on CD for use in your car. Traveling from point A to point B in a car is mundane and boring. The news on the radio is almost always negative. Music is nothing more than a distraction. But what if you could learn something that you didn’t know from an instructional CD which you could play on your car’s CD player? Which would have a bigger impact on your business; the negative news, music, or a learning course on a CD?
Invest In Yourself, Hang With People You Want to Become
Invest in yourself as your business grows. Go to seminars. The fastest way to get to where you want to be is to find people who are doing what you want to achieve and model them. Don’t try and reinvent the wheel. Copy those who have already accomplished what you want to accomplish and become them.
Who you hang around with is who you become. If you want to be rich, hang around rich people who you respect and admire. If you are always in the company of red-necks who have no money, that is who you will become.
Stop Caring About What Others Think About You
Stop worrying about what other people think of you. The only people who are ‘liked’ by everyone are those who do nothing, say nothing, and ultimately accomplish nothing. Many marketers are laughed at for trying to get rich via Internet marketing. Ignore them. The laughter is only temporary.
Make Things Happen In Your Business Or Nothing Will Happen
My father used to tell me that there are three types of people in the world – those that make things happen, those that watch things happen, and those that stand around and wonder what the hell just happened. You must be in the first group – those that make things happen. Remember in a previous life when you were bored and waiting for a change to make your life more interesting and fun? Nothing ever happens until you make it happen. So be that person that makes things happen.
Learn What Your Customers Want and Need
Learn what your customer’s greatest needs are and what their biggest struggles are. Just ask them and they will be glad to tell you. Seek to answer these needs and resolve their struggles by being a problem-solver. This tactic alone will make you rich.
Out-Source and Delegate
Don’t try and do everything yourself. Get help. Start outsourcing early. You must delegate everything that someone else can do for you better and faster. Odesk.com and Fiverr.com are great places to get inexpensive help for mundane or repetitive tasks. Consider a “virtual assistant”. You will know when it’s time to get help when you start feeling the work and information overload.
Employees vs. Contractors
There will come a time when you need permanent help. Get private contractors and not employees. Employees require too much government paper work, programs, benefits, taxes, reporting, etc..