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The NEXT “Big Thing” – The 4% Group and IMC Disrupts the Internet

Disruption

In the last few weeks I have been telling all of my on-line friends and students to join what I feel is the greatest opportunity to ever be launched in the IM space or niche.

If you market a product or service on the Internet, that is all about to change.

You have heard of “disruption“, haven’t you?

Disruption” occurs when an innovation that creates a new market and value network eventually disrupts an existing market and value network, displacing established market leaders and alliances.

  • We can find examples of “disruptive” forces in the past. Examples are:
  • when the telephone replaced the telegraph for communication
  • when cell phones replaced land lines for personal communication
  • when the personal computer replaced large mainframe computers
  • when LEDs replaced standard lightbulbs
  • when all cameras were replace by digital cameras
  • when Apple innovation disrupted just about everything with their stream of new, innovative products and technology

You get the idea.

What happens during these disruptive innovations?

What happens is that those on the “inside” of new innovations and so-called “early adopters” profit wildly from the disruptive forces at work in the marketplace and the economy.
The wave of disruptive innovation that is sweeping over the Internet and the $112 billion dollar adult learning marketplace today is the world’s first physical college for Internet marketing.

Background

Earlier this year, a small group of on-line marketing millionaires were discussing what is wrong with Internet marketing. Why do 96% of on-line marketers fail to make more than $100 bucks while the other 4% go on to become marketing millionaires?

What can be done to level the playing field so that everyone has a equal chance of succeeding? How can we best help these folks?

And then an idea, a unique innovation, a stroke of genius was born while these three or four guys masterminded this subject and its associated issues.

Here’s the Problem

There is no place you can go and learn how to effectively market a product or service on-line.

On-line marketing is not taught at colleges and universities or anywhere else for that matter.

“Wanna be” Internet marketers are relegated to learn in the trenches by trial and error and failure after failure until they finally “get it” or quit.

They often learn Internet marketing from books written by marketing gurus or over-priced seminars and how-to products offered by the same gurus.

But this type of learning doesn’t work. Either they wind up learning only a small, specific strategy that is only a fraction of the total on-line marketing picture or the unstructured information is blasted at them like a firehose and they suffer information overload in order to learn at least some of the material.

The marketing gurus have a wealth of information to share but they have no idea how to teach effectively. They are marketers, not teachers.

So there needs to be a way to deliver on-line marketing knowledge in a structured way so that the new people who come to IM can learn effectively and receive everything he/she needs to know instead of a tiny piece of the puzzle from a couple of books or seminars.

Traditional learning at colleges and universities is structured and includes a detailed curriculum, usually written by Phd. or Masters degreed teachers. They know how to deliver course material so that effective learning takes place.

But as I already pointed out, colleges and universities do not teach Internet marketing and never will.

Why? Because the risk are too great. Colleges spend years developing new course curriculums and turn out high quality learning.

But the Internet moves at light speed. Things change almost daily. What works one month may be useless the next.

You see the problem? Curriculum at a traditional college would never be able to keep up. So they avoid the subject of on-line marketing.

Liberal arts colleges and universities are also guilty of teaching subject matter but not the specific skills that are needed right now in order for students to find jobs and begin making a living right out of college.

Too many times students from traditional colleges graduate with a lot of book leaning only to join the unemployment lines while they figure out how to pay back the hundreds of thousands of dollars in student loans.

There is a Solution for On-line Entrepreneurs and Businesses

The Internet is now the world’s marketplace. The “brick and mortar” businesses are in decline and those that are still around spend much time and money trying to learn how to effectively offer their products and services on-line.

“Brick and mortar” businesses suffer from the same issue as individual on-line marketers. Where and how do you learn this stuff?

Back to those Three or Four Guys and Their Mastermind

So getting back to those three or four guys who are trying to solve this learning issue for the desperate need of those who need to learn how to market effectively online, consider the following:

What if there were someplace a person could go to learn on-line marketing; a college that only taught Internet marketing?

And what if we brought in college Phd’s and Masters degreed instructors, who are masters at creating structured learning and curriculum, but know nothing about on-line marketing.

And what if we brought these people together with on-line subject matter experts, who know nothing about effective teaching or structured curriculum?

Don’t we get the best of both worlds if we simply bring these people together? Structured curriculum from teaching experts and IM expertise from the gurus who have been marketing on-line successfully for decades.

Working together, courses in IM such as SEO, advertising, traffic, e-mail marketing, market analysis, customer relationships, conversions and sales techniques etc.. could be taught in a structured way instead of piecemeal using the firehose method, which only produces information overload.

Now that’s a stroke of genius. This learning would not only benefit the hundreds of thousands of “wanna be” on-line marketers that come on-line each day but would also benefit the traditional “brick and mortar” businesses who want to add an online presence for their product and company but don’t really know how to do that.

Enter TECademics

So TECademics (Technology united with Academics) was born out of that little mastermind of guys who were searching for a way to solve the issues that I have just described above.

The college professors were hired earlier this year to write structured course curriculum. The IM subject matter experts were hired to provide the course content which would be based on their years of successful application of on-line marketing techniques and principles.

They are working together to create what Internet marketing has never had – “structured learning”; akin to taking a college course. No more “fire hose” teaching where some guru just barfs everything he knows in your face.

TECademics was announced to the world on August 5-7 2016 at a Chris Record 3C conference in Phoenix, AZ.

More about Chris Record and the 3C conference later.

Prior to this time, the public had not been aware of the college or the monumental efforts it took to bring TECademics to fruition.

The first TECademics campus will be located in Phoenix Az. with plans to expand future campuses to other locations, including international locations.

Course work can either be taken onsite, online, or both.

Online courses will be state of the art using live virtual classroom technology and software that allows remote students an experience that permits them to be live in the classroom via two-way live video and two-way live audio.

There has never been an entrepreneurial college. This is the first of its kind. Obviously this will also disrupt the traditional educational system as we know it today.

Now the Best Part – Disruption Creates $$ Opportunity

TECademics needs both students and affiliates to help them get their products promoted so that they become known, trusted, and the preferred training center for online marketing students.

So they set up an incredible affiliate program that pays out $4,800/referral in commissions for a student or an affiliate that joins them.

Let’s stop here for a moment. There is one point that I want to clarify before going forward. This will help you have a better understanding of TECademics referral program.

TECademics has a range of products from $100 to $12,000. These are course package offerings.

Obviously there are thousands of students who desperately need and want this training. And there are also affiliates of TECademics who are more interested in promoting TECademics for commissions, or maybe they want to do both – take some courses and earn commissions at the same time.

The unique thing about this program is that you CAN do both. For example students will determine what area of study they need and sign up for that package. Once a student or affiliate buys into a package, they can promote it and take the courses in that package when time allows or vice versa.

Affiliates must buy into a package in order to promote it. And those are the only packages that they can promote. Commissions are always 40% for any package that you buy into and promote in order to get referrals of students or affiliates to the college.

But there is an Elite package that allows you to take all courses (if you choose to do that) and allows you to promote everything (including all other packages, TECademics events, new TECademics promotions, yearly TECademics car give-aways, TECademics all-inclusive vacations, and the Matching Millions program. The Elite package costs $12k and can be paid with $1,000 down and the rest paid in your TECademics back office in $1k increments.

I wanted it all so I bought into the $12k Elite package. I don’t like limitations. I want to promote it all and I want to take courses where I feel I have weaknesses in my IM skills. And I admit that I do have weak areas.

But the overriding reason why I did this, is because I see the vision regarding where this is going. Not only is this opportunity totally unique and disruptive to the status quo in Internet marketing, I happen to know through my own research that adult learning is a $112 billion dollar marketplace that is growing! And I want to be part of that.

So that’s the point that I wanted to make. I wanted you to understand that there are many product offerings, that commissions are 40% across the board, that you can be both a student and an affiliate, and that you must buy into whatever you want to promote.

(The video features Chris Record, CEO and Founder of TECademics describing the “vision of TECademics)

 

Let’s Get Back to Opportunity, Commissions, Dollars

This is where we left off before I interrupted the discussion in order to clarify some things about TECademics products and the affiliate vs. student programs.

Regarding the $4,800 commission that I threw out there – That’s the commission for one referral to the $12k Elite package. This is the package that I recommend for affiliates. And you will understand why I feel that way once I share the “Matching Millions” program with you.

But before I do that, let’s crunch some numbers.

If you do that math, it would take an affiliate 2.5 referrals to break even on their $12k investment. 2.5 times $4800/referral = $12k.

After that everything is profit. That’s pretty cool. Even though $12k is a big number, it gets a lot smaller when you put it in perspective.

Everyone knows at least three people who are in need of on-line training or who would be excited to learn of this passive income opportunity. Even if I didn’t have the $12k, I would have gladly put it on a credit card; knowing that I have 30 days before payment is due. During that time I’m confident that I can promote and find three people who are interested in either aspect (student or affiliate) of this opportunity.

But That’s Not All…. The “Matching Millions Program

Every affiliate or student that associates themselves with TECademics participates in the “Matching Millions” program.

Here’s how it works…..

Once you earn $100k in commissions through referrals, TECademics will bonus you another $100k for a total of $200k! And once you earn a million in commissions, TECademics will bonus you another million for a total of $2M dollars!

That’s totally unheard of in the online marketing world!

You have three years to work towards your matching bonuses. And you can collect them only once.

Let’s do a little more math….

21 referrals to the Elite package times $4,800/referral commissions equals $100,800. So for a paltry 21 referrals, you get $200,800 and that includes your matching bonus.

209 referrals to the Elite package times $4,800/referral in commissions equals $1,003,200 dollars or $2,003,200 dollars which includes your matching bonus.

Can you imagine becoming a multi-millionaire with only 209 referrals instead of the usual tens of thousands customers that other online marketing programs require?

This is unheard of in the Internet marketing space. No company or opportunity has ever offered those kind of bonuses.

Now you should see why I bought into the Elite package for $12k and that’s all I promote. I just plunked down the $12k like many others did without question.

And I set a goal to earn my matching $100k by the end of the year and my matching $1M bonus by the end of 2017. I encourage you to do the same.

One last point I want to make is that this program doesn’t compete with anything that you are doing now. Don’t think that you have to drop everything in order to participate in this opportunity.

TECademics has a cool membership level that allows you to join as a ambassador. That means it doesn’t cost you anything AND you get access to Chris Records Vault of free software to download. This is not old, retired junk. This is multi-millionaire training that applies to what is working now. And it’s free. Chris explains in a short video. No strings, no obligation.

But here’s the cool part. Even as a free ambassador, you can promote TECademics course offerings. You don’t earn commissions right away. But interested parties who used your link to join a particular course program, stay tagged to you for life. So in the future if you join TECademics at whatever level, those tagged to you when you had an unpaid free account will pay out 40% commissions to you.

Pretty cool, huh?

CLICK HERE TO JOIN TECADEMICS AS A FREE AMBASSADOR.

 

(The video below features Michael Hamburger, VP TECademics Sales, explaining the TECademics compensation plan.)

What is the Four Percent Group?

The Four Percent Group is an elite group of about 1.000 marketers that are and will continue to dominate this opportunity. We are the “marketing engine” that drives students and affiliates to TECademics.  And we make big commissions for doing that.

Where did the name come from? It came from the fact that 96% of those working at Internet marketing fail to earn even $100 and they usually quit. The other four percent do whatever it takes to reach their goals and they succeed wildly.

If I said anything that captures your interest, I encourage you to join The Four Percent Group at a minimum. It only cost $49/month to join. And you earn 50% commissions on referrals to the Four Percent Group. That’s a continuity commission which means you get that 50% commission check every month; not just when referrals join.

So if you referred two people to The Four Percent Group and that’s all you did, you would get $44 in commissions every month and that would just about cover your monthly membership dues to The Four Percent Group.

Here’s why it is important to be part of this group…

All the “big guns” in Internet Marketing belong to this group. That should tell you something.  You are in good company. This group includes online legends like Saj P, Miles Seegers, Jon Penberthy, Shaqir Hussyin, Paul Lynch, Vick Strizheus and others. Twelve marketers who were already millionaires joined the Four Percent Group. Does that mean anything? Like perhaps this is a “no-brainer” opportunity?

But I admit that TECademics and The Four Percent Group are not for everyone.

Let’s talk about Multiple Streams of Income – so far, members are collecting commissions from referrals to aWeber, GetResponse, Clickfunnels, ClickMagic, and Clickbank. Why these? Because these are tools that new members need for their promotions. New companies and streams of income are being added daily to The Four Percent Group’s portfolio.

All Four Percenters use the same System to promote TECademics and The Four Percent Group. Systems work. People fail.

You get the system for nothing. Your marketing funnels (Clickfunnels) are created FOR you.

Your e-mail swipes are created FOR you.

Your links are created FOR you.

You don’t need to know anything about Internet marketing. We have no-cost training for new members. And we have members who know virtually nothing about on-line marketing. We also have newbies who are collecting their first commissions ever.

As a Four Percenter, you’ll be invited to join our private, members only mastermind FaceBook group.

You’ll have Support from a tech. hotline and from your peers in the Four Percent Group Facebook mastermind group.

Your leads and referrals are tracked FOR you. This includes Four Percenters that you have referred. Later (even years later) if they decide they need the TECadmenics Elite package for $12k, that’s your $4800k commission; not someone else’s. Your leads and referrals are tagged to you for life.

In conclusion, if your goal is to associate yourself with TECademics, it makes perfect sense to join The Four Percent Group and get the heavy-marketing-lifting done for you.

CLICK HERE TO JOIN THE FOUR PERCENT GROUP.

Lastly, The TECademics Event in November

Chris Record is the founder and CEO of TECademics. As I said earlier, TECademics was launched/announced to the public at Chris’s yearly 3C conference in Phoenix. Chris is a successful, expert, on-line marketer and has been sponsoring his 3C conference for years. Only this year’s conference last August was special. TECademics was introduced to the public for the first time.

The “3C” stands for Create, Capture, and Convert. Create traffic, capture leads, and convert those leads into sales. Those high-level topics cover all you really need to know in order to be successful in on-line marketing.

Many people think you need to be a techie, you need to program in HTML, you need to build complicated stuff like marketing funnels or landing pages, you need to build a website and you have to spend thousands in other tools that you will need in order to be a successful on-line marketer.

Nothing could be further from the truth.  Most of that stuff is either done for you (like in the Four Percent Group) or you can hire others for a pittance to do it for you (elance.com, odesk.com).
Anyway, Chris covered all of the 3C’s in three days at the August conference. The upcoming conference is November 19th and 20th and 21st at the Venetian Hotel in Las Vegas . Chris will be teaching topics such as Shopify, Print-on-Demand, and Facebook Strategies. One topic each day.

By the time you leave the conference, you’ll know everything you need to know about the hottest technologies on the Internet NOW. This in turn will give you a fast start to making commissions with The Four Percent Group and TECademics. And if you feel the need for more training, you can always attend a class at TECademics for your weak areas as part of your $12k Elite TECademics  membership.

I encourage you to get tickets to this conference ASAP. It will literally change the rest of your life.

I think it was Dan Kennedy, a legend in marketing, who said “You become like the five people who you hang around most”. There will be twelve (12) millionaire on-line marketers at this conference. Get a VIP ticket so you can hang out with them.  Make sense?

CLICK HERE TO GET YOUR TICKETS AND HOTEL RESERVATIONS.

Conclusion

In closing I would like to remind you that “Systems work, People fail”. Within The Four Percent Group there are already members who have earned their $100K bonus checks when they only became aware of this system and opportunity in June this year. There are also “newbies” who have earned their first commissions in on-line marketing.

The system works. You can either join us or watch us get rich. It’s your choice.

At a minimum I would recommend that you start by joining The Four Percent Group. That’s a great place to start. Don’t think about the Matching Millions program for now. Just join The Four Percent Group, get a couple of referrals so you break even on your monthly dues, and then you’ll eventually catch the vision of where the Group and TECademics are going and where this can take you. That’s when you should start thinking seriously about TECademics Elite and $4,800/referral commissions.

You can join The Four Percent Group here.

** Disclaimer – I can’t promise you results. Your results will depend on the amount of time and effort you put into this opportunity. The examples sited above are only examples of what is possible. Results vary widely.

1

Have You Had Your Dose of Crime for the Day?

I get up in the morning about 6:00 A.M.. I don’t have a real job so I can get up about whatever time I want. But it gets light here at 6:00 A.M., so I get up.

The wife usually has the news on by then. I call it the “body count”. I hate the news. It’s depressing and totally negative. Who is it that decided that all we Americans are interested in hearing about in the news is who died or got killed while we were asleep?

I mean, really! How would your day go if you could hear some positive information on the news in the morning at 6:00 A.M.? Wouldn’t that empower you and put a smile on your face for the day?

But what we get on the news instead is who murdered who, what mass shooting took place in what school that we might have missed the day before, who did we or Russia bomb overnight, how many civilians were killed, how many psychotic killers escaped from what prisons last night, how many refugees drowned in what body of water while trying to escape a war zone to freedom, how many refugees were turned back from what border to a life of misery and death, how many planes crashed overnight and what was the death count, and most important, how many innocent people died of domestic violence while we were peacefully asleep?

I have to turn it off. It’s just too depressing. How can anyone start the day with a smile on their face, a positive attitude, and enough energy to change their world for the better after listening to that crap!?

Who decided that we need to hear about that stuff at 6:00 A.M.? Are they brain-dead or something? Surely there must be something good that happened in the world while we were asleep. Why can’t we hear about that?

How many governments made decisions overnight that will create a better life for their citizens? What new innovations did mankind discover that will make everyone’s life easier and more fun? How many miracle babies were born? How many towns were restored from natural disasters? How many weapons were destroyed because they are no longer needed?

President Obama appeared on the news the other day to ask why, only in the USA, do we have to have a school mass murder on a regular basis? Crime.

We wake up to reports of crime on the news. We get it again on the news at noon and again at 5:00 P.M..

People who watch TV on a regular basis can get more crime on most channels at night. Those who play games on their computers or on the TV set can get more crime, war, and killing since most popular games are based on those themes.

So you can literally go through an entire day without ever having got away from the subject of crime.

And in the shows that you watch and the games that you play, you can even participate in crime. You can do this on your mobile phone in case a TV or a computer is not available.

And our President asks why are Americans  are so caught up in crime? When we are exposed to crime every waking hour of every day, how do we avoid it? I rest my case. We have no one to blame but ourselves.

If we want to get crime out of our minds, then let’s tell the TV networks that we don’t want to see it on TV or the news.

Let’s tell the FCC to ban computer and TV games that are focused on crime.

And we don’t want to read about crime in the newspapers or in magazines. We want to get through one day without having to deal with crime. Just one. Then they can harp on crime for the rest of the six days of the week. But we have the option of turning the TV off. Right?

What would that be like? Can you get through a day without knowing who got killed in the world while you were asleep? Of course you can.

Does it matter to you one dot who’s spouse shot their mate or kids during your day? Would that change what you do or think about during the day? Of course not.

Unless the event took place in your town. But then you would hear about it through other means such as a phone call, or talking to friends and the neighbors etc..

But com’on; you don’t have to turn on the news to find out what is happening in your neighborhood, do you? If so, then you need to get out more.

I don’t claim to be any different than anybody else. I’m just a retired old fart that is doing whatever I can to make my world a better place for everyone else.

I keep a positive attitude despite the bombardment of the opposite. I’m picky about what I allow to enter my brain so I either ignore or turn off all of the negative news and information that is pushed my way.

My focus is to make each day better than the one before. What’s wrong with that?

Yes, my day is not always peaches, roses, and cream. Bad, disappointing things happen. But instead of whining about those events, I get to work solving those problems in a constructive way. And my life is better for it. It’s satisfying. And the people, family, or creatures that I help are satisfied that someone cared enough to help.

So, in answer to President Obama, my response is the whole dam country is focused on crime because that is all we are fed everywhere we turn. The news media, the trade rags, and the entertainment industry are obsessed with crime and they want to make sure that we, the citizenship of this country, are obsessed with it too.

If you are as weary and tired of this crap as I am, just turn it off.

0

Refuse to Lose – A True Story

I hate flying. I have nightmares about flying over water and the plane goes down. Everybody gets killed except me. So there I am in the middle of the ocean with sharks swimming all around me. I’m convinced that everything in the ocean wants to kill or eat you. So I never want to be in the ocean. I don’t want to swim in it. I don’t want to boat in it. And I especially don’t want to be flying over it.

I had to fly to Las Vegas for a weekend for business last week. It was a three hour flight and because the 6:00 P.M. CDT flight was delayed several hours, it got dark out during the flight. So I decided to watch a movie to kill time. On the Delta flight, I had thousands of movies to choose from on the screen in front of me. But what do I choose? I chose a movie I had heard a little about from someone called “Unbroken”. I like WWII movies and this movie was about a WWII guy who survived being in a Japanese prison camp for most of the war.

What is ironic about this choice of movies is that the main character is a bombardier on a B52 bomber that went down in the ocean. It was supposed to drop bombs on Japan. The plane was in tough shape and had mechanical problems with both engines. And where did they crash? Into the ocean, or course. My worst nightmare in living color. Why did I choose to watch this movie? What happens? You guessed it. Sharks! And what do the sharks do? They eat one of the three guys who survived the B52 crash into the ocean. How did I know that was going to happen?

I had thousands of movies to watch on that Delta flight from Minneapolis to Las Vegas. Why on God’s green earth did I choose this one?

Now granted there is not much water and certainly no sharks between Minneapolis and Las Vegas. But I hate flying. I hate oceans. And I hate sharks for reasons previously stated!

photo of Louis and his older brother

Louis and his older brother

The “Unbroken” Movie is a True Story

The movie had a great theme.

The central character in the movie, Louie, was this Italian kid who was always getting into trouble at school, in the neighborhood, and with the cops. His family was the only Italian family living in a small town in the USA, that was not used to living with immigrants. It was the 1940’s.

One day, his older brother asked him, why do you always have to get into trouble? They (the townspeople) don’t want us here to begin with. Louie answers and says “ What difference does it make? I’m not worth anything anyway.” Oh, oh. Sounds like a big internal struggle taking place inside this kid’s mind. That was a pretty strange answer to a simple question.

photo of Louis's brother teaching him to win

Louis learns to win

His older brother takes Louie aside and says, “you can be the best at whatever you decide. You can win whenever you decide to win”. Louie was always getting beat up because he was young, bored and different. He was an Italian kid living in “small town USA” with “cookie-cutter” Americans who were not used to anything or anyone outside their routine and mundane lives.

The older brother ran for the school’s track and field team. He was fairly good in his chosen sport and had earned respect from his coach and his team members.

Louie’s answer to his brother’s question, that he didn’t feel that he was worth anything, concerned his older brother. So the older brother felt compelled to intervene in his little brother’s life. He became a personal coach in order to teach his little brother that he could excel in track and field and make something of himself. The older brother’s attitude was that you can win whenever you decide that you can’t be beaten. It’s just a decision: a mental thing. The body and your mind respond accordingly.

Louis Earns a Spot on the Olympic Team

photo of Louis under a B52

Louis under a B52

The little brother, Louie, became quite good at track and field and was asked to run with the upper classmen team. He continued to win races. He had decided that he would remain unbeaten, despite the odds and who may challenge him. He ran in the regional track meets against runners from other states and won.

He caught the attention of the press and was recruited for the US Olympic team. He made the team by continuing to win. He went to the Olympics, which were held in Germany in 1936. He won his event there too and became internationally known. The famed Jesse Owens, the fastest man alive, also ran in that same Olympics.

Louis Joins the Army During WWII

Louie grew up with his older brother teaching him that in life, you win when you decide you will never be beaten. It’s just an attitude. The little brother joined the Army, entered WWII and wound up in that B52 bomber that crashed into the ocean.

photo of a B52 bomber from WWII

B52 bomber from WWII

After the plane crash, he and two of his fellow B52 crewmen were at sea in an inflatable raft for 45 days before a Japanese boat picked them up and made them prisoners of war.

One of the crewmen in the raft died and they had to bury him at sea. He as very negative and decided early on that they were all going to die in that raft. That was his attitude and his prophecy was soon self-fulfilled. He ate all their food because he didn’t see the sense of rationing it over time. He had made the decision in his mind that he was going to lose this battle with survival and that’s exactly what happened. The rest of the men in the raft watched the sharks eat him as soon as they said last rights and dropped him overboard.

His Time In a Japanese Prisoner of War Camp

photo of Louis and crew 45 days at sea

Louis and crew 45 days at sea

Louie and the other crewmen wound up in a Japanese prisoner of war camp. The camp was run by a headstrong, young, arrogant, Japanese officer who made it a habit of beating the hell out of Louie with a bamboo rod to see if he could break Louie’s spirit. The Japanese prison officer recognized upon meeting Louie that Louie was hard and determined. The Japanese officer tried everything. Beating him until he was senseless, making him stand in the same place for days, making him stand upside down for days, making him lift a heavy beams and hold them over his head for days. Everything. But Louie would not be broken. One day, the officer got frustrated and started crying because he could not break this young kid’s spirit. The officer got the idea in his head that if he could break this one determined U.S. soldier, than Japan could break the spirit of the rest of the U.S. forces and perhaps win the war.

You see, the Japanese officer and Louie were just alike. Both had a strong spirit. The officer told Louie that he saw that as soon as the kid came into the prison camp. He saw that Louie had an unbeatable spirit. So the Japanese officer was determined to break him while he paid little attention to the other prisoners. I think deep down this officer knew that if he could not break this one man’s spirit, than how could Japan break the spirit of an entire country like the USA? It was that important to him. He also didn’t like the fact that this kid was a famous Olympian. Japan was also represented in the 1940 Olympics in Germany. This rubbed a little more salt in the officer’s wound.

The War Comes to an End

Photo of Jack O'Connell

Jack O’Connell played Louis

The moral of this movie was that this kid’s spirit was never broken. He always won because he decided in his mind that he would win every time he wanted to win.

The war came to an end. The Japanese officer and the other guards at the prison camp disappeared. They went into hiding in order to avoid being put on trial as war criminals once the allied forces found out how badly they had treated their prisoners. The prisoners were eventually rescued and sent back to the USA.

Another Olympics

Years later, another Olympics took place. It was held (of all places, in Japan, 1964). Louie was chosen to carry the Olympic torch through the streets of Japan and into the Olympic stadium. At that time, he had aged and was an old man. The war had changed him and he saw that the path through life was one of forgiveness, not of hate for your enemies and revenge. He became a Catholic priest and had a family.

The Japanese officer was eventually pardoned for his war crimes by the USA. Louie tried to contact him so he could meet up with him during the Olympic games in Japan. The Japanese officer never came and never responded to Louie’s invitation to forgive and become friends. He Japanese officer still lived in hate for the one man he could not break.

What Louis can Teach Us

Photo of Louis holding the Olympic torch

Louis holding the Olympic torch

It was a great movie and a great theme that taught many valuable lessons. I learned that always having an attitude of winning will make you a winner in any situation; even if that situation is a petty fear of sharks, flying, and oceans. You can beat your fears if you decide that you will never be beaten.

I carried that same positive attitude into my meetings in Las Vegas and those meetings were some of the best that I have attended.

It was just a movie that I had heard mentioned by someone. All I wanted to do was kill time on a boring flight at night. But I got so much more from that one movie.

 

(Authors note – If you have read many articles on this site, then you must have figured out by now that I’m somewhat of a personal development nut. This is a true story of Louie Zamperini. It is based on the book “Seabiscuit: An American Legend” by Laura Hillenbrand. The movie, “Unbroken” was produced and directed by Angelina Jolie. Decide to win now and keep on winning. It’s just a decision.)

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Website Performing Badly? Speed it Up With These Tips

Optimizing your website for maximum speed when loading pages in a browser is extremely important if you want to retain visitors to your website. Statistics show that the average Internet user will wait 3 seconds or less for a page to load before they venture off of your site and go browse somewhere else.

Before you can engage your website visitor with your valuable content, you must first insure that they stay on your site long enough to see your content. You can do that by insuring your Home Page loads fast and that load speed is consistent throughout the rest of your pages.

There are specific tasks that you can complete to insure that your site loads fast and remains that way. None of these tasks are particularly difficult nor expensive. You do NOT need to work tirelessly on SEO to accomplish good page loading speed.

Let’s look at some of the most important page load optimization strategies and then I’ll show you where the “tweaks” can be found in your back-office.

In these examples, we will be using a WordPress website since WordPress dominates the content delivery platform on the Internet.

Visitors to my website blog frequently comment that the site that you are on right now, ScottAlanReed Dot Com, loads extremely fast. And they wonder if I’m doing some tricks to make that happen. I’M NOT! I’ll show you in the video, exactly what I do to insure fast load time.

 

Get an IP Address That Is Yours, and Yours Alone

 

By default, when you sign up with a web hosting company, your site shares an IP address with any number of other websites at the same hosting service. That means that your web traffic is competing with the web traffic of other websites that are sharing the same IP address that your site uses.

If those other websites are getting a lot of traffic, yours slows down and vice versa. This leaves your load time at the mercy of whoever is sharing the same IP address as you. So stop sharing your IP address with other websites so that the speed of your website is not dependent on theirs.

Think of an IP address as being the highway into and out of a web server, and one to many domains . You share that highway with other websites; but you don’t have to. My hosting company (Bluehost.com) offers a dedicated IP address to my website for about $4.85/month. My IP address is mine alone. I don’t share that highway with anyone. I share the web server with others. But the highway into and out of my website belongs to me.

If my website ever slows to a crawl, I would want to consider getting and paying for a dedicated server so that I can monopolize the memory and CPU power of the server for my needs alone. That would be expensive at $125/month. That time will arrive soon enough. For now, I recommend a dedicated IP address for your website in order to boost your sites page load time.

 

Run Your Domain On CloudFlare – It’s Free

 

CloudFlare is a CDN or Content Delivery/Distributed Network. A CDN is a large distributed system of servers deployed in multiple data centers around the world and Internet. The goal of a CDN is to serve content to end-users with high availability and high performance.

CloudFlare works just like Amazon.com. Amazon owns hundreds of data centers around the world.

Amazon handles an incredible amount of traffic quickly by recognizing the visitor’s geographical location and then by connecting the visitor to the Amazon data center that is geographically closest to them in order to maximize the speed of the Amazon website.

I use CloudFlare for ScottAlanReed.com and several of my other websites. I don’t pay anything for this service. Use of CloudFlare speeded up my blog website dramatically and is the primary reason why I am able to achieve fast page load times.

I’ll show you how to add your website to CloudFlare in the video below.

Also there is a CloudFlare plugin that you must install, but it’s also free and there are no complicated options to set up. All of the plugins that I mention in this article are free from WordPress.org and can be found in Plugins | Add New | Plugin Name (or search).

If you have heard a rumor that the CloudFlare network is rife with spammers, don’t believe it. I heard the same rumor a year ago before I started using CloudFlare. My sites are not getting spammed nor attacked. So much for rumors.

Use a Caching Plugin

 

You absolutely must have a cache plugin on your website. A cache stores the most frequently accessed pages and page elements of your website in memory so that they can be retrieved quickly the next time the page is accessed. If you are not using a cache, every single page on your site that is accessed is being fetched from disc or the server HDD. Fetching something from disc is a slow process.

There are good cache plugins and not so good cache plugins. I recommend WP Super Cache created by Automattic, W3 Total Cache, or WP Super Cache – Clear All Cache.  Yoast has a caching plugin that is good but it has a ton of settings. They can be complicated to set up. But the one that I use isn’t too technical. And it gets the job done. This speed enhancing strategy is likely the second most effective page load speed booster, second only to CloudFlare.

 

Keep a Handle on Article Revisions, Visitor Comments, and WordPress Databases

 

In the course of composing new article content for your website, you create multiple revisions of the same article. Every time you save your work, you create another draft copy of the article that you are creating.

I have over 60 articles on my blog. It’s not uncommon for me to have 10 revisions of one article before I am ready to publish that article. If that were true for all articles that would be 600 copies of content of which I am only concerned with the final published draft of 60 articles.

Get rid of the old revisions. They drag down the performance of your website.

User Comments can do the same thing. It’s not unusual for me to have 4-6 thousand SPAM comments every couple of days residing in the SPAM queue waiting for my review and approval.

Not all of these comments are really SPAM. A SPAM comment on my website is any comment that contains more than two links. The primary link in a comment is the name of your website. Your e-mail address is another link. If you put something in the body of your comment like “please visit my blog at this link and tell me what you think”, that is a third link and your comment will fall into the SPAM queue.

Many websites automatically delete SPAM sight-unseen by the site owner. Most SPAM must be deleted manually. Since not all SPAM is really SPAM, I review most SPAM quickly and look for the comments that were made by the visitor who never intended to SPAM my site. It is easy to accidentally create SPAM. I have found some of my best and most constructive comments in SPAM. It’s obvious that the person who created the comment did not intend to create SPAM. And it’s a simple matter to weed out the offending link and approve the comment.

However, no one has the time to review and edit 6,000 SPAM comments. I’ll peruse a half-dozen pages of SPAM and delete the rest. Leaving massive numbers of unapproved comments in your comments queue will drag down the performance of your website. I’ve seen SPAM comments occupy 166 pages in the SPAM queue. That’s like pulling an anchor around your website. Get rid of that dead weight and do it often.

Fortunately, there is a handy WordPress plugin called “Optimize Databases After Deleting Revisions” that will handle this. The plugin not only keeps your WordPress databases clean, it also deletes all old article revisions (except the most recent revision) AND empties the SPAM queue for you.

I’ll demo this plugin for you in the video below so that you will see the actual size of my website in megabytes before and after optimization. There’s a big difference. The larger your website in megabytes or gigabytes the slower it runs, unless you have taken steps to compensate for this, like moving your site to a dedicated server. It isn’t necessary to do that with most sites. And as I said before, dedicated servers are expensive.

Getting back to the “Optimize Databases After Deleting Revisions” plugin,I run this plugin after reviewing comments in order to keep my site running on all cylinders. You should too.

 

WordPress Plugins Can Impede Performance

 

This is kind of a touchy matter. You need plugins on your site. But too many or the wrong plugins can be a drag on performance. It’s a judgment call. You will have to decide if the plugin functionality is worth the drag it puts on performance. Just don’t get “plugin happy” because plugins will come with a price in lost performance for your site.

Really “heavy duty” plugins should be tested in advance of use. If performance has been affected, your visitors will let you know in their comments when page load times are slower or are getting intolerable. By “heavy duty” I mean plugins that are described as doing just about everything you can imagine except shine your shoes.

If you are not using a plugin, deactivate it and then choose to delete the plugin’s files. Deactivation does not remove the plugins files, which means that the plugin PHP code still resides on your website. When WordPress prompts you with “Delete Files?” upon deactivating a plugin, choose “Yes”. If you change your mind and find a use for the plugin you can always reinstall it.

 

Don’t Host Your Own Videos

 

Most video files are huge. Do not store them in the Media section of your WordPress website. There are plenty of free video hosting websites available. YouTube is the most obvious one. Wistia.com will also store videos for free with their free plan. Vimeo also offers free video hosting accounts.

 

Be Conscious of Image Sizes

 

Using photos on your website is important for illustration and engaging your audience. But the use of too many photos, or photos that are too large can drag down page load times. There’s no sense in loading a 20MB image file when you’re only going to display it as 300×300 pixels! Image quality is important, but only if it is noticeable. Image quality is achieved by using higher pixel concentrations (resolution). But resolutions in excess of 72 dpi (dots per inch) are not appropriate for the Web.

There are some plugins that will help you control the impact of images on your page loads. The WP Smush.it plugin will optimize JPEG compression and strip the unnecessary metadata to make photo files smaller. You might also consider the Lazy Load plugin, which will only load images when they are visible to the user.

 

Optimize Your JavaScript and CSS

 

If you still cannot get a handle on slow page loads, you might consider plugins to optimize your JavaScript and CSS. I do not use these plugins because my page load speed is good. But as websites increase in size (and they will as you add more content over time) these plugins will help speed things up.

 

For the longest time, one of the most trusted solutions for shrinking down your CSS and JavaScript files was a plugin called WP Minify. It’s still pretty good at making those files far more compressed and efficient, but the plugin hasn’t been updated for over two years. A more up to date solution would be Autoptimize, which effectively performs the same kinds of actions to your JavaScript, and CSS.

 

Summing It All Up

 

This is how I achieve fast page loads on Scott Alan Reed Dot Com. No tricks.

  • Get your own dedicated IP address.
  • Subscribe your website to CloudFlare. It’s free and it makes a big difference.
  • Use a caching plugin to cache pages and other elements that are accessed or viewed most often.
  • Use a plugin to clean your WordPress databases, the SPAM queue, and old revisions of posts.
  • Minimize plugin use. Delete plugin code that you are not using.
  • Do not store video files on your website. Use a service. Many offer free accounts.
  • Avoid huge photo files. 72 dpi resolution is sufficient for the Web. If unsure about resolution, look at the file properties.

I have not had a need to implement the following for faster page loads.

  • Use a plugin to optimize your JavaScript and CSS files.

If you have implemented all of the above steps but are still facing unacceptable page load speed, I would first consider looking around for a better hosting service. And if that doesn’t resolve your problem, you may need to consider putting your website on a dedicated file server.

Most web hosts offer several packages for improving website performance. Some hosts have optimization consulting experts on staff and available for a nominal fee. They will evaluate your website to insure that it is running at peak performance.

Web hosting is highly competitive. And because of competition, these companies use special service offerings to  compete against each other. Take advantage of these services. Since competition is stiff, these services are often offered to you at bargain prices.

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We’re Mad as Hell! And We’re Not Going to Take It Anymore!

I rarely write about politics. Primarily for two reasons. My feeling has been that government is just too big and complicated to deal with anymore. So there’s nothing one person can do about political issues except vote.

Secondly, it’s easier for me to be apathetic and look the other way than it is to complicate my life with daily worrying about political issues that I can do nothing about.

So I’m guilty; guilty as hell. I’m guilty of not giving a rip about what goes on in Washington D.C..  And it’s that kind of attitude that has got us where we are today. I contribute to that mess. And I’m sure that a lot of other folks do too.

However, I have some good news and some bad news……..

First, The Good News

The good news is that  it’s no longer a secret what is wrong with our economy and government. Some say it’s an Obama problem. It isn’t. Some say it’s a problem with Democrats in general. That’s not true. Others say we didn’t have these problems until we pushed this “global economy” thing and now that the whole world is just one giant economy, our political/economic affairs are in shambles.

But everyone seems to know that a big problem does indeed exist. That’s good. That’s a start….

The White House

Neither party seems to be able to put forth true leaders for President. What ever happened to the Abe Lincoln’s, the Franklin Delano Roosevelt’s, and the John F. Kennedy’s of the world? You know; people who could lead and had vision. We’re in a leadership vacuum with only a 40% approval rating for the current President.

The Congress

What happened to our representation in Congress? We elect a bunch of “no-bodies” that no one ever heard of and then once they arrive in D.C., their only interest is in getting rich on our tax dollars and spending whatever is left over. Have you ever wondered why one candidate would spend $100 million dollars in order to gain a seat in Congress? That new record was set in the most recent mid-term election by a candidate for the U.S. Senate, who would represent North Carolina, according to the Center for Responsive Politics.

What is it that causes candidates to desperately risk anything and everything in order to get a seat in the federal government? I don’t think that it has anything to do with representing the issues that most concern you and I.

The Judicial Branch

The judiciary branch is supposed to be non-partisan. But the judges on the Supreme Court are appointed by the sitting President, and the President takes care to appoint a “good ole boy” whose philosophy is closely akin to that of the President and the President’s party. So much for the non-partisan part.

How many more years is the Court going to debate abortion? That debate began in 1973. How long will gay rights be debated? The debate started in 2003 with Lawrence vs. Texas. That was eleven years ago. Is there anyone in our government who is capable of making a decision?

Oops! There’s Also Bad News

Now the bad news…. We let all this happen. By we, I mean all of us. We have been apathetic all these years about what takes place in Washington D.C. primarily because we all feel that there’s nothing to be done about it.

Like I said, I’m just as guilty as you are. But as the old adage goes, “you can try the patience of a saint”. I’m not a saint but I’ve been told more than once that I’m pretty short on patience. Now I’m mad as hell and I’m not going to take it anymore. You may feel the same way once you watch the following video.

I don’t know where this video came from. Somebody uploaded it to YouTube in March 2009. Our current President took office January 1 of the same year. One of my wife’s good friends sent the video to us in e-mail and my wife asked me to watch it.

It’s easy to be apathetic about politics and then go on with your life. But when someone throws everything that is wrong with government in your face in 6 minutes, it’s pretty intense. I was livid. I was aware of the issues. But, due to my disinterest in politics, I try not to think about them.

  1. Why are our “public servants” in Congress exempt from Social Security when the rest of us are expected to live on a puny S.S. check once we turn 62 years of age?
  2. Why do our “public servants” get to retire on full pay for life when the majority of the people that they represent cannot even make ends meet in retirement? After the Great Recession,  many “baby boomers” can no longer afford to retire.
  3. Why do our “public servants” get fee medical/dental insurance for life when the rest of us get “Obamacare”?
  4. Why do our “public servants” vote on their own pay raises in secret when their constituents haven’t see a pay raise in years? (Caterpillar Tractor Co. comes to mind. Bloomfield Business Week Magazine recently reported that workers at Caterpillar haven’t seen a pay raise in over 10 years).

Now Let’s Cut to the Video!

I’m going to stop jabbering for fear of getting myself into more hot water. WATCH THE VIDEO! It’s good and it’s well done. How good, you say?

I’ll share this with you. I received unverified information that a White House staffer discovered the video on YouTube and made Mr. Obama aware of the video. Obama watched it and was deeply disturbed by its content. So much so that he secretly summoned the video creator (a civilian) to the White House. Before doing that, he instructed his staff not to mention or talk about the video or the meeting with the video’s author. There was to be no press or even an acknowledgement that the White House knew anything about the video. As I said, I cannot verify this information. Take it for what it’s worth. It came to me via an e-mail stream from people that I know and trust. WATCH THE VIDEO.

So how did that feel? I was pretty much left speechless. How much of our money do you suppose is being wasted in Washington D.C.?

Don’t even attempt to answer that. So what now? I’m not feeling quite so apathetic anymore. I seem to have been shaken out of my political stupor. Or maybe it was the video in combination with the most recent Congressional mid-term election fiasco.

Time to Take Action!

Here’s what I intend to do. First, I’ll send that tea bag to my Congressmen. I have plenty of tea bags. They need to get tea bags in the mail year round.

Then I will bookmark the contact information for the two Senators from my state (Wisconsin) and the House representative from my district. And I will be more vocal about what they are doing (if anything) in Congress.

Do you have any idea how easy it is to get on-line, click on a bookmark in your browser, and fire off an e-mail to your Congressional representatives to let them know how you feel about the issues at hand? I can do that. Heck, I send and receive all kinds of e-mail in the course of a day. Why shouldn’t I pop off a couple of e-mails and let my guys in Washington know what I think about the way that they are behaving?

What would happen if all of us did the same? Now that’s a pretty scary thought.

  1. How much money do you think this country could save if we asked Congress to retire on the average retirement stipend of their constituents instead of full pay for life?
  2. And as a bonus for our government representatives, let’s require them to pay into Social Security, just like we do. So that they can enjoy that Social Security check when it arrives every month after the age of 62. But they must be careful not to let greed overtake them. Because if they have any ideas about retiring rich, that puny little Social Security check gets taxed so that what’s left can barely buy a tank of gas. I know that from first-hand experience.
  3. How much more would our government save if we asked our Senators and Representatives to reduce their monthly pay to the average monthly pay of their constituents? No need to vote on raises anymore. If average monthly pay for their constituents goes up, so does the pay of Congressmen from that state or district. If it goes down, same deal for Congressmen. Maybe they would give a little more consideration to raising the minimum wage IF IT DIRECTLY IMPACTED THEIR PAY!
  4. How much more would this country save if we asked Congress to locate and buy their own medical and dental insurance, just like we do? Do you think that would change their opinion of ObamaCare, which the majority of the people in this country hate?

Why is it that our representatives in Washington D.C. do not live under the same set of laws and policies that we do?

Take Action With Me. I Did the Leg-work Below For You

I’ll stop pestering the issue now. I think you get the point. In order to make your life easier, here are the bookmarks that you need in order to fire off an e-mail to your Congressmen whenever the urge strikes you.

The House of Representatives (http://www.house.gov/)

  1.  In the upper right hand corner of the Home Page, just below the search bar, note that is says “Find your Representative”.
  2. Enter your zip code and click on Go.
  3. On the next page you’ll see a thumbnail photo of your representative on the left.
  4. Next to the thumbnail photo you’ll see a little envelope icon. Click on it.
  5. Now you are ready to type your e-mail and let your representative know what is on your mind. How hard was that?

(Hmmm. It says the House is not in session now, November 8, 2014. What a surprise! Did I miss a holiday or something?)

The Senate (http://www.senate.gov/)

  1.  Again, in the upper right-hand corner of the Home Page, you will see a drop-down menu where all you need to do is pick your state and click Go.
  2. Bingo. The next page displays your senators information.
  3. No thumbnail photos this time. But note that each Senator has their own website. Click on the link.
  4. That will take you directly to their contact page on their website where you can compose your message right on their page.
  5. Note that there is a check box so that you can request a response to your message from your Senator. How cool is that?

Now when writing to your Congressmen, there’s no need to be eloquent and proper. You are exercising your right to free speech. The contact information is there specifically for your use. Just be you. There’s something about being you that makes what you write become real. Does that make sense?

Be nice and be polite. Being nice gets results. Being rude, disrespectful, and going into a rant tends to get ignored.

Summing It All Up

I found the video to be so compelling that I had to do something. I hope that you feel the same way. I promise not to write about politics anymore.

My tea bags are on their way in the mail to my one Representative and my two Senators.

My bookmarks are saved in my browser. I think the first issue that I will raise in e-mail with my Congressmen will be about pay. I want to know how much I am paying them and how they feel about reducing that amount to the average pay of the constituents in their district or state.

And I think it’s only fair that I mention that I support performance raises. Their constituents can vote on their congressmen’s performance each year and also vote on what percentage increase/decrease they feel is warranted based on the performance rating scale. Let’s make this easy and do the voting online based on sufficient e-mail reminders from our representatives. We’ll work out the details later.

Did you watch the video in it’s entirety? Did you send your tea bags? Did you bookmark your representatives web page or website? Good for you! Now we’re doing something about the problems identified in the video, and we’re no longer sitting on our “bums”.

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