Archive | October, 2016

E-mail Case Study – What Do Your Subscribers Really Want?

When maintaining a list of subscribers, your subscribers expect to hear from you at least once per day. Otherwise, they tend to forget about you.

But what type of content should you send to them? Everyone says, “deliver value”. But what does that really mean? No one has elaborated on just what valuable e-mail content is supposed to be.

I struggled with this for years and failed miserably when e-mailing my list. My subscribers were bored. Open rates were pitiful, no matter what type of content I sent to them.

It’s tough coming up with engaging e-mail content on a daily basis.

 And Then I Had an Idea

I finally got fed up with the whole matter.

It happened one night while I was laying in bed, thinking – what do these people really need from me? How do I get them to take that next baby-step that will move their lives forward in a positive direction?

And then it happened. BOOM! Just like that the idea that had eluded me for years suddenly popped into my head.

They want my help. Duh.

Should that be so hard to figure out? I had given them everything but my help. I felt pretty stupid when thinking this through.

They subscribed to my list because either:

They like my offer but know nothing of me and want to see if I’m willing to work with them.
They don’t know yet if I can be trusted.
They liked what I offer but can’t afford it right now.
They want to know more but are not willing to commit to what I have to offer.
They like the offer but want to hear more about it.
They are skeptical of the offer and/or me and want to test both a bit longer.
They want something for free and they might get it by subscribing to my list.

There could be any number of reasons why they are on my list yet say nothing and do nothing.

But the purpose of this article is not to try and figure out why folks subscribe to my list. The purpose is to the take a look at a total change in my strategy for communicating with my list of subscribers and see what happened once I began sharing with them differently.

I made the conscious decision to help them as best I could. And I think that this is a strategy I’m going to stick with.

Why? Because I believe we online marketers are compensated for our efforts in direct proportion to the amount of effort we expend in helping others.

Lets look at The Actual E-mail Content in This Case Study

The following is an example of the tripe that I usually send to my list of subscribers. It basically communicates some news of a new marketing funnel and pitches them to join The Four Percent Group by going through the marketing funnel.

I should mention that these subscribers have already been through a Four Percent Group marketing funnel at least once.

So all this e-mail really does is ask them to go through yet another marketing funnel and see if the content in that funnel resonates with them enough to trigger their decision to join The Four Percent Group.

This e-mail really accomplished nothing since only four out of a list of 1,500 subscribers chose to check out the new marketing funnel that I just promoted to them. Obviously, running through various marketing funnels does not meet their needs and wants at this point in time. They want something else.

E-mail Message #0 – (the type of fluff your subscribers do NOT want to see)

Subject: IMPORTANT – Four Percent Group releases new eye-opener campaign today

Hi Peeps,

The Four Percent Group has released a new campaign called “Money This Week“.

Why should this be of interest to you?

The big discount memberships are back. Even a lifetime membership at an 87% discount.
This campaign is loaded with social proof.

At one point, Vick Strizheus poses the question in our Facebook group LIVE on camera, “who has made a commission in the last couple of days?”

The positive responses in FB started flooding in almost immediately, most with detailed results. All LIVE.

Click here for Money This Week.

I’ve never shared this with anyone. But I’ll let you in on a secret.

Why am I a member of The Four Percent Group?

After all, I’ve been in IM for six years and was doing well on my own.

I’m in Four Percent because I saw where this is going. I caught the “vision” of where Four Percent and TECademics are going and I was not going to get left behind. Never regretted that decision.

I don’t have to plan strategy – Vick does that for the group and shares everything.

I don’t have to build funnels – Vick does that for the group and does walk-throus.

I don’t do e-mail follow-ups – Vick and his team do that for the group.

I don’t create tons of videos – Vick does that for the group.

I don’t have to have a development team, a graphics person, a videographer, etc. – Vick does that.

All I do is send traffic to a funnel and attend weekly meetings. Pretty simple

And for all that I pay a pittance membership fee and collect commissions.

It’s crazy. But it’s also fun and exciting.

It’s not about the money anymore. It’s about the people. It’s about newbies making their first commissions and congratulating them, watching them grow, and helping them along the way.

And the companies in our portfolio, from whom we earn commissions, grow every day. It gets more exciting.

And above all that, our mission is to guide fellow marketers to top-notch TECademics college training programs that teach, not just a piece of the IM puzzle, but the whole program, whether on-line or on campus, so that they are able to succeed in IM versus struggle for years like the rest of us did at one time.

That’s why you need to be in The Four Percent Group. You can watch us or join us. Systems work. People fail.

We are building that system. And our people never fail.

Even if you are not ready to join us, at least take a look at this campaign. It’s pretty cool.

Click here to experience Money This Week.


Scott Alan Reed

TECademics Alumni Member
Four Percent Group Lifetime Member

At this point is when I had my epiphany and decided I need to help these folks instead of giving them a daily news report on what’s happening in The Four Percent Group.

And when I made that decision, my intention was to give it to them raw and tell it like it is. I’m good at that. I like to shoot from the hip. I hate wishy-washy beat around the bush type stuff. I can’t stand small-talk and useless chatter.

I just never thought anyone would be receptive to this abrupt approach. But I didn’t care anymore. I was tired of being ignored by my subscribers so I was going to tell it like it is. Their lives suck, and they need to change instead of sitting around on their thumbs expecting to win the lottery.

Take a look at the next e-mail I sent to my list and the abrupt change in tone. Note how I got straight to the point in the Subject Line, “Getting what you want”. That got their attention.

The open rate on this e-mail was pretty impressive. But I wasn’t sure yet if I was onto something. I was taking the risk of alienating my whole list. But I didn’t care. I wanted to know if they would be receptive to my help.

Also, notice how I let them know that I’m not done yet speaking about this topic. I let them know that I’m going to pick up where I left off in tomorrow’s e-mail, so they will be looking for that message in anticipation.

E-Mail Message #1  of 4 (this is the stuff they want to hear from you)

Subject: IMPORTANT – Getting what you want – Chapter One

Hi Peeps,

Before I forget, there are a couple of exciting things happening next week in The Four Pecent Group that will impact YOU directly. I can’t go into detail now. But you will be the first to know of these announcements. Cool stuff coming.

Secondly, I did some heavy thinking last week and asked myself if I was really serving your needs by keeping you informed on what’s happening at TECademics and Four Percent.

I don’t think so. So we are changing gears.

My job is not to sell you something. My job is to put information in your hands that will make you a better marketer and get a transparent understanding of how you can resolve issues that are preventing you from getting what you want.

I think that I told you this already – there was a time (early 2,000’s) when online marketing was what I call “the wild, wild, Web”. Marketers were selling anything and everything; even junk.

Making money was king.

Nobody thought or even cared what customers needed or wanted.

Those days are long gone.

Marketers changed their mindset and realized that customers come first.

Serve your customers well and the money will follow.

We as marketers need to forget about the money and put service first.

The “Universal Law of Compensation” states that the compensation you receive will always be in direct proportion to the amount of service you give.

You must give before you get. Unwilling to give, then forget about getting. Give just a little, and you can expect just a little. You get the idea?

You may have noticed the change in attitude over the years. I know that I did.

The most important characteristic of a successful online marketer is mindset.

It’s not SEO, it’s not traffic, it’s not e-mail marketing, it’s not ads or funnels, or landing pages.

It’s YOU.

For that reason, you need to work twice as hard on YOU as you do on your business.

So what do I mean by that?

Is your attitude positive or negative most of the time? Negative mindset will get you nowhere. So become a positive thinking person – always.

Here’s a brief summary of how I did that over a few years. (I used to be real negative)

I hang around positive people. You become like the 5 people you hang around most.
Any information that I have that is negative, stops with me. I don’t pass it on to others.
I’m a reader. I read books that empower me with good information. I don’t read fiction.
I avoid the news. All news is normally bad news so I catch the weather and sports. That’s it.
I rarely watch TV. Most programs are negative in nature and screw up my attitude.

Your life is created daily by what you think about most. So think about what you WANT and stop thinking about what you DON’T WANT.

If you do this, you will attract what you want, to yourself instead of what you don’t want.

There is no such thing as destiny.

There are no forces outside yourself that are controlling you or your situation.

Do this exercise this week and see what you learn. Try going one week without complaining either out loud or in your mind. If you trip up, start the 7 days over again.

It’s difficult, so don’t get down on yourself if you can’t do it at first try.

The point is to make you a more positive person.

I could write a book on this subject but I want to keep this e-mail short. I’ll share more tomorrow.

My intention is to give you the tools you need in order to get what you want, whatever that might be. Doesn’t matter.

I don’t pretend to have all the answers but I do know where to find the answers.

And once we are done with mindset, I want to talk to you about money.

You see, you are rich but don’t know it yet. I’m going to tell you why tomorrow and then share with you how to bring more money into your life. Promise.

(HINT – this has nothing to do with joining or buying anything)

Money isn’t everything, but it does take money to do just about everything.

Talk more tomorrow,

Scott Alan Reed

TECademics Founding Alumni Member
Four Percent Group Member

That got their attention. The next day I sent the following e-mail. There are actually four emails to this series of “help them” messages. By looking at open rates, clicks, and the messages that were sent to my personal Inbox (I’ll show you those later), I know for a fact that their trust and attitude toward me had changed. I was connecting with them. And they were beginning to trust me. Still I wanted to drive the point home so I sent them this next e-mail.

E-mail Message #2 of 4 (the stuff they want to hear)

Subject Line: Important – Getting what you want – Chapter Two

Hi Peeps,


Yesterday I shared with you how to get what you want by first preparing your mindset. That’s so important.

One test to see how you feel about yourself is to look in the mirror. Make eye contact. What do you see?

If you love the person you see in the mirror, everything is okay. If you feel otherwise, something is wrong and needs to be fixed.

I know it sounds weird but you literally have to love yourself in order to successfully give fully to other people or a business.

I need to tell you some other things you can do to fix your mindset. But we’ll do that tomorrow.

I promised to tell you how you can get more money, so the rest of the story on mindset will have to wait.

Money – does money seem to allude you?

Remember, don’t believe a word I say. I’ll give you good references to verify that I speak the truth.

Did you know that you have an image in your mind before you do anything? Try it.

You can’t even use the bathroom without first seeing an image of yourself in the bathroom.

Your mind, especially your subconscious mind works entirely with images. Thoughts produce images in your mind.

If you are not a person who spends time thinking, especially about what you want, you need to become one.

Your mind is the only thing in this world over which you have complete control. Nothing else. So let’s use it.

Let’s use your mind to get some more money for you.

Your mind is more powerful than a multitude of super computers. But it has this strange quirk where it can’t tell the difference between images that you form in your mind and reality.

We call the following, tricking your mind or programming your mind. All you need is a specific thought image, repetition, and belief.

You see, forming images in your mind are not enough. You need to convince your mind that what you see in your “mind’s eye” is real. And that takes belief.

When you form a specific image in your mind of what you want, or the lifestyle that you desire and you see that image often, especially before you go to sleep and again when you wake, you are giving your subconscious mind specific instructions which it must obey.

But first you need to convince your mind that what you see is real through your belief and your actions.

Your subconscious mind’s primary responsibility is to follow the orders which you give it.

The subconscious mind is extremely susceptible to repetition and you visualizing images of what you want.

When you attach belief and actions to this, your subscious mind will elicit the help of all the resources in the Universe to move what it is that you desire, towards you. We call that attraction.

You are attracting what you want, like attracting money, to yourself.

It doesn’t matter where the money comes from. Forget about that completely.

The Universe knows where to find it. It flows everywhere. We just need to get it to flow to you.


Images and visualization with belief are the keys. Don’t go for the cars, house, yacht, vacations all at once. Be specific. Start with just money.

Get an image in your mind of envelopes of money accumulating in your mailbox.

See yourself bringing the mail to the kitchen table, opening the envelopes, and making little piles of bills according to their denomination.

Then take the cash you have on hand and put it in some envelopes.

Put those envelopes in your mailbox.

Wait about an hour and then go get the mail, sit at the kitchen table, and sort the bills out of the envelopes.

This helps make it real. We are tricking your mind by performing an action directly related to what you see in your mind daily.

Your subconscious mind, not knowing if this is real or just an image, will make it real over time if you complete this task on a daily basis. Repetition is the key.

How much time? That all depends on much belief you can muster and how quickly you can do this.

It could be weeks, months, or years. It depends entirely on you.

Don’t question how this happens. Just believe it.

Any questions will tip off your mind that we are tricking it into giving you want you want.

You can do this with anything. A car, a new house, a set of new golf clubs, it doesn’t matter.

That’s why I asked you in a previous e-mail to stop thinking about what you don’t want and start thinking about what you do want.

I realize this is a deep subject and you might think it is B.S.. So here are some great resources where you can verify what I say, and find out more about how and why this works for anyone. All on

You Were Born Rich – by Bob Proctor
The Secret – by Rhonda Byrn
The Science of Getting Rich – by Wallace Wattles
Secrets of the Millionaire Mind – by T. Harv Eker
Think and Grow Rich – by Napoleon Hill

Scott Alan Reed

TECademics Founding Alumni Member (FAM)
Member The Four Percent Group

P.S. – the abundance that you desire was given to you at birth. It will come to you once you develop the proper mindset, discipline, and belief necessary to receive it. It’s there.

It just takes some practice and belief on your part.

P.P.S. – Tomorrow, I will share with you specific daily actions you can take to reinforce all of the above.

I hit at the crux in this message. In message #1, I told them that their problem is not their business – It’s them. They need to work on themselves and change their attitude and mindset. Otherwise they are wasting their time in online marketing.

In message #2, I told them what they really wanted to hear – how to attract money to yourself just by changing how you think. Tough concepts but easy to apply. And these concepts DO get results. I told them not to believe anything I say without checking other sources to verify that I speak the truth. I gave them the resources to read and verify.

Then in message #3, I sent them this to show them that I don’t just preach this stuff, I live it. I want them to know that I was a mess and a failure until I took all I’m teaching them and applied it to myself. Here’s the message.

E-mail Message #3 of 4 (the stuff they want to hear)

Subject Line: IMPORTANT – How to Get What you Want – Chapter Three

Hi Peeps,

Today, I’m going to share with you the specific actions that I take on a daily basis in order to maintain my positive mindset for online business building and attracting what I want to myself versus relying on something ridiculous like destiny or luck.

We’ve already talked about the most important characteristic of an online marketer – mindset.

And we talked about how abundance and money are already yours for the taking if you will simply adopt a visualization and belief system that puts you in the best position to receive what is rightfully yours.

Review “Getting what you want” chapter one and two if you missed or skimmed this information.

Now here’s what I have done for the last ten years on a daily basis to maintain my mindset and attract only what I want to myself.

I set goals and write them down. Behavioral studies have shown that those who write their goals on paper achieve them. Those who just keep this stuff in their heads, do not.

I aim high but make sure my goals are achievable.

If you want to get somewhere, other than where you are now, you have to define what that “somewhere” is. Right? Setting goals does that.

And I’m assuming that everyone wants to “raise the bar” and move their lives forward. Otherwise, why are you checking out online passive income opportunities?

You’re doing that because you want to stop being a slave to your job. Or you want to stop being a slave to the bank. Or something like that.

Then I make notes on the same piece of paper, what I am going to do to achieve those goals. A plan.

Next I set a specific date on which those goals will be achieved. I do this so that I am accountable. It’s even better to be accountable to someone else, like your spouse or best friend.

Then I review my goal sheet and plan once before I go to bed each night and again upon rising the next day. These are the times when your subconscious mind is most susceptible to suggestion.

And I want my subconscious mind chewing on this stuff all night and all day. I have found by doing this that the toughest obstacles are resolved by my subconscious mind while I am asleep.

This has happened to you too. Remember what your friends and family say when you can’t get that lawnmower or other mechanical device to run?

“Sleep on it, honey. You’ll have a whole new outlook on the issue in the morning.”

And what happened? You woke the next day and solved the issue with the lawnmower.

How did that happen? You didn’t know it at the time but your subconscious mind worked on the problem all night and presented the solution to you the next morning.


Set goals and write them on paper. Aim high, but make them achievable.
Make a plan (which can be revised) and write that down.
Set a specific date by which these goals will be accomplished.
Review your goals once before retiring, and again upon rising.
Visualize in your mind what your life will be like when these goals are achieved.
Remember, your mind doesn’t know the difference between an image in your mind and reality. So once you believe that you have reached your goal, there it is. Real.

In addition to the above, I read. I love to read. If you are not a reader, get audio books that you can listen to in the car or at home. But make sure they are positive books and supportive of your goals.

I usually read about three books at once. My mood determines which I will pick up.

I’m currently reading “Secrets of the Millionaire Mind” by T. Harv Eker, “Letting Go of the Words” by Ginny Redish, “Awaken the Giant Within” by Tony Robbins, and “Riches Within Your Reach” by Robert Collier.

I also do some exercise in the morning to support my body and maintain my weight. When you feel good, you are good.

Throughout the day I also remove negative situations, people, magazines, TV, and anything else that doesn’t support my objectives. If I can’t avoid negative input, I just ignore it. It goes in one ear and out the other onto the floor where it belongs.

Do you think that is obsessive?

Tell me this. Are your goals, compared to where you are now, obsessive? Probably. So why wouldn’t you do whatever it takes to reach those goals? You need some shortcuts and I have given those to you.

That’s what it is going to take to be rich. Whatever it takes, you do it, and do it cheerfully.

Geez, I forgot to mention getting outside of your comfort zone. Nothing happens in your comfort zone. Success lies outside of your comfort zone.

I’m going to make it a note to expand on that tomorrow because it is so, so important.

In the mean time, please take this stuff to heart. I’m showing you the easy way to riches. Most people wouldn’t tell you this stuff.

You can do it. I’m 101% positive that you can take these simple steps forward and accomplish great things.

I know it’s a big change for you. But in order to make a ton of money you must be a warrior. And a warrior never gives up and he/she does whatever it takes to get the job done.

You are that warrior. Just reach deep down inside yourself and you will find that warrior attitude inside of you.

Until tomorrow,

Scott A. Reed

TECademics Founding Alumni Member
Member Four Percent Group

In the final message in this series of four messages, I addressed the importance of getting out of your comfort zone and staying out of it as much as possible.

So they were told that YOU need to change in e-mail message #1 in the series. Then I told them in message #2  how they can begin to attract money to themselves with the right belief system and a much improved attitude. I used myself as an example in message #3 to show them that, yep, I really do this stuff on a daily basis and so can you. And in message #4 (the last in the series) I told them that nothing happens in your comfort zone. So do the things that are uncomfortable, do whatever it takes to accomplish what you want out of life.

And I capped off the whole four day series of messages by sharing with them an early announcement that they would have a chance to join The Four Percent Group for free.

That removed a burden from their shoulders (the cost of belonging to The Four Percent Group) and hopefully set them free to improve themselves, improve their attitude so that they could positively attract other positive things into their lives, and stay out of their comfort zone in order to achieve maximum success.

Here’s the message.

E-mail Message #4 of 4 (the stuff they want to hear)

Subject: IMPORTANT – How to Get What You Want -Chapter Four and a Special Announcement

Hi Peeps,

We”ve talked about Mindset and how important it is in Chapter One.

Then we talked about how to get Money now in Chapter Two.

In Chapter Three, I shared with you how I handle mindset, and getting money on a daily basis.

In Chapter Four, we are going to talk about getting outside of your comfort zone, because nothing will happen in your life until you do.

What is your comfort zone? Everybody has one. And it shouldn’t be too hard to figure out what yours is.

Since I haven’t worked a day since September 2, 2007 and I live in my dream house on 19,000 acres of water in the wilderness of Wisconsin’s northwoods, I guess I would have to say that’s my comfort zone.

You can imagine how shocked I was when my mentor, Shaqir Hussyin to whom I paid $40K to mentor me for a year, told me, “Scott, nothing happens until you get outside of your comfort zone. If you don’t do that, you might as well find something else to do besides online marketing.”

So I pushed myself.

I hate to fly but I booked a flight from Minneapolis to Las Vegas last year just to get out of my comfort zone.

I made it difficult. I had to drive 4 1/2 hours to Minneapolis to make my flight.

I stayed in Las Vegas for three nights in order to attend a conference.

Then on my flight back, which arrived in Minneapolis at midnight, I had to drive through the night another 4 1/2 hours to get home in the wee hours of the morning.

I was outside of my comfort zone where I belonged.

Shaqir said I have to do videos. I hate getting in front of the camera. Nevertheless, I set up a studio in a spare bedroom and began shooting videos.

Then he said I need to do webinars and live events. I need to get on someones stage or my own. I made my slide decks for the webinars but haven’t moved forward to webinar presentation or getting on stage.

I will. But that’s really uncomfortable for me.

Do you see my point?

If you are in online marketing, these types of things need to be done in order for you to succeed.

You can’t just sit at home on your computer and make things happen.

You have to get outside your comfort zone and do the things that you regard as uncomfortable.

I know marketers who will schedule months in the Caribbean just to shoot film of themselves doing all kinds of interesting things in interesting places.

I know marketers who employ a videographer full-time to follow them around and shoot video whether they be here or someplace else in the world.

These marketers are staying outside their comfort zone because they know that is what it takes to win big in online marketing and that is where the money is.

Are you willing to do all this?

Of course you are. There is nothing scary about doing video, webinars, and live events.

Seriously, you are who you are. And you are expected to be nothing more than that in your videos, online webinars, and your travels to get great shots in far away places.

I don’t want to leave this subject until I share with you why it is so hard to get outside of your comfort zone.

What is the primary function of your mind? It is SURVIVAL. That makes sense. The primary job of your mind is to keep you alive.

Your mind is primarily responsible for protecting you.

You have been conditioned all your life from birth by parents, friends, teachers, TV, relatives, acquaintances etc..

You are a product of “them” in your thinking.

When you make a decision, that little voice that speaks inside your head tells you what to do in order to keep you safe. But that’s not you. That’s “them” speaking and influencing your action.

You are safest in your comfort zone and your protective mind does not like it when you venture out of your comfort zone.

Thus, the warnings that you get when you venture to your zone boundaries.

The best way to combat this is to say to that little voice, “thank you for sharing” but I choose to do the following.

Then make your OWN choices, get up on stage and ignore that little voice in your head. Ignore your conditioning and be YOU for a change.

Ignore how you have been conditioned all your life. Ignore “them”.

I challenge you to stay outside of your comfort zone as much as possible. If you do that, you will go far indeed.

I’m confident you can do that.

Remember, You are a Warrior. Warriors do whatever it takes in all situations. Defeat is not an option.

Reread the last three chapters of messages that I have sent to you.

This is what it is going to take for you to be rich.

But none of it is hard. It’s just a change in the way that you normally think and do things.
See you on the inside.

Scott Alan Reed

TECademics Founding Alumni Member
Member Four Percent Group

P.S. – Okay, I’m not very good at keeping a secret for a long period of time. So here it is. You’ll have to wait for details because I don’t have them yet.

For a limited time, we will be offering FREE memberships into The Four Percent Group. That means no $49/month membership fees. A free marketing funnel in Clickfunnels, and the chance to begin earning commissions, along with access to the entire members area of The Four Percent Group.

Keep this under your hat. No formal announcement has been made. I think that will happen on Monday and I’ll make sure you are the first to know.

The Four Percent Group has never done this before. It’s a BETA test. But it’s also a chance for you to get “inside” at no cost to you. Be patient over the weekend.

Now here are some of the responses I got from my subscriber list. First of all understand that I never get messages from my subscriber list. So I was shocked!

Responses from Subscribers After Receiving the 4 Series of Messages Above

“Thank so much for this I look forward to these everyday your really great guy with an awesome personality an cant thank you enough for these.” Sean J.

“I u derstand, but like I was told the only way to make money is to have money. Which I do not have. 968.00 a month dies not give you extra money to spend.” tacjpc2

“I will and God bless you and your family as I am a brother of yours and the lord Jesus. 
Thank you for your time.” Danny T.

“I want to get started” G. Brooks

“I’ll be waiting sir hopefully this turns out to be great experience I’m willing to go all out with this company to ensure your time is not wasted and also mine.” Sean J.

“How do you sign up for the 4% percent group?” Sean J.


On a final note, take notice how in this four message series, I didn’t promote or pitch anything. Those four messages are all about them; not my offer.

You can’t tell it here because I pasted the messages in an off-setting color in order to make this post more readable, but I made the two lines under my signature, links to TECademics offers and Four Percent offers.

I didn’t promote them. I just sneaked them in there. And yes, my subscribers did click on them.

When I first started the series of four e-mail above, I just wanted to find a way to connect to my subscribers instead of writing e-mails to what seemed like a “black hole in space”.

The obvious answer was to help them in whatever way I can.

Geography prevents me from helping them directly with their issues. So I shared the knowledge I had researched and accumulated over a 10-12 year period, and which had helped me greatly.

As I said earlier, it was a risk. They could have told me “your nuts” and unsubscribed leaving me with a subscriber list of zero subscribers. It went the other way.

I rarely get unsubscribes anymore. I think by opening up and sharing openly, I connected, they connected, and I feel that trust is there.

I’m happy with the results. I encourage all e-mail marketers to share their passions and strategies for maintaining a positive mindset and a “can do” attitude with their subscribers.

I’m just getting started. I used to hate sending e-mails everyday to subscribers. Now I enjoy it. And I have plenty of ammunition left to share.